Our Companies - Squared Circles

In good company

Here are some of the brave and visionary entrepreneurs who have squared circles and who are fundamentally improving the world around us with their brilliance.

I began to realize that what I really liked about coffee had more to do with the ritual than the beverage. I began to wonder what my morning ritual could be if it could be a vessel for more than caffeine.

Shane Heath

Mud\Wtr

We set out to build a new breed of vehicles, that awaken emotion through art, science and ecology.

Taras Kravtchouk, Founder

Tarform

I was born in Siberia, which supplies nearly 80 percent of Russia's oil and natural gas resources, so I've always been aware of how big a pollutant that industry is. But it was a huge wake-up call to learn that the fashion industry is the second-largest polluter after oil.

Mira Duma, Founder

Pangaia

I plan to investigate and instigate how food can be weaponized as a tool to destroy systemic oppression.

Jon Gray, Founder

Ghetto Gastro

By making eBikes cool, sexy, practical and affordable, we wish to make bicycling the preferred mode of transportation for people and decongest urban areas.

Christian Adel Michael and Julie Kronstrøm Carton, Founders

Mate.Bike

Growing up in Lagos and seeing those without, definitely fuels my ambition. I have a post-it note on my bedroom mirror that reminds me of my personal mission every day - which is to create products and experiences that have a positive impact on people's lives.

Derin Oyekan, Founder

Reel Paper

Shane Heath

Mud\Wtr

We set out to build a new breed of vehicles, that awaken emotion through art, science and ecology.

Taras Kravtchouk, Founder

Tarform

Selection of Our Portfolio Companies

Our portfolio of companies is category-agnostic but all share one thing in common: they all engage a 'new luxury' consumer who lives a conscious and purposeful life, who like our founders, believes that another world is possible. A world in which we are kind to others and kind to the world we inhabit. A world that is more equitable.

Our Partnership with Nike Valiant Labs

Squared Circles is an official (external) Expert in Residence partner to Nike Valiant Labs and we partner to identify consumer white space and to develop a range of innovative business concepts. More information on request.

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