The Electric Mobility category is undeniably large, yet some key principles are broken in current solutions.
First, while Electric Mobility diminishes our carbon footprint, the vehicles themselves are still built according to dated design principles and with incredible waste of raw materials.
Second, true sustainability and beautiful design are still largely considered to be competing forces in Electric Mobility.
Third, technology is often used gratuitously rather than in service of the actual user and experience. Mobility industry processes have a production time of up to 5 years so companies come up with ‘future ideas’ that are often very technology-pushed ideas instead of user-focused. It’s very hard to predict future user-needs...
Moreover, as the category rapidly evolves, new consumer dynamics create a unique opportunity.
Today, 55% of the world's population lives in urban areas, expected to increase to 68% by 2050, expediting the need for smarter transportation.
And with rising urbanization comes an increasing need to escape it and new ways to seek adventure in the outdoors with vehicles to explore land, sea and air. Millennials are the key drivers of the luxury adventure market and demand high touch & unique experiences, often enhanced by technology.
Introducing Tarform, machines powered by clean technology, designed to be upgraded and built to last.
It is Tarform’s mission to build a new breed of vehicles that awaken emotion through art, science and ecology.
The aesthetics of Tarform vehicles are inspired by nature’s own intelligence and components are primarily made from bio-engineered and recycled materials. Tarform is committed to build sustainable vehicles without any compromise.
Our current age is defined by producing the same thing many times over. Objects around us are brought into existence for mass standardization and designed for short lifespans. Tarform believes it is important to preserve the spirit of craftsmanship and build vehicles that can last a generation.
Technology should be used to create empowering experiences, making any ride safer and more enjoyable. Tarform designed a technological layer including a safety awareness system that enables you to be more aware of your surroundings.
Tarform launched commercially on June 25th, 2020 with the Luna, introducing two series: a limited edition signature bike and a production bike in the form of a scrambler and a cafe racer.
Tarform is heralded in the market and cited across countless prominent and notable media publications for reinventing the EV motorcycle category with their unique approach of art, technology, and sustainability.
Key Electric Two-Wheeler Market insights.
Why Squared Circles is invested in the success of Tarform.
We believe Tarform’s unique artful and ecological approach to Electric Mobility has the potential to not only reinvent the rapid-growth, two-wheeler market but is destined to take on Electric Mobility across a multitude of mobility categories.
They cater to an emerging 'new luxury' consumers who are in pursuit of adventure and freedom, and increasingly feel they have a responsibility to leave the world they are exploring, a little bit better than they found it.