We turn science into culture.
Welcome to Squared Circles.
Consumer entrepreneurship is entering a golden age driven by seismic shifts in cultural norms, consumer demographics and paradigms for brand & product innovation. As such, there has never been a more exciting time to launch innovative and exciting consumer products.
Squared Circles is a consumer-first venture studio, residing at the intersection of science and culture, that redesigns everyday consumer products to be better for you and our planet.
Our track record as founders
The Conscious Maximalist™
The pandemic spurred a shift in consumer attitude greater than any other time in history and gave rise to an audience we call the Conscious Maximalist™ - they don't believe in choosing between having a better experience and doing better for the planet - they want both. It is at the intersection of this tension where we see an unparalleled opportunity for innovation.
Squaring the Circle.
To “Square The Circle” is to do the impossible. Anyone can come up with an idea, but the true magic lies in the innovation journey itself. Leveraging a time-tested incubation playbook, we conceive, launch and scale highly innovative and sustainable consumer products grounded in bioscience that solve our Conscious Maximalist’s tensions and provide an uncompromising experience at price parity to incumbent solutions.
Turning Science into Culture requires more than one perspective. It will require many.
Whether you’re looking for a new role or excited to get in the trenches and build something from the ground up as a Founder-In-Residence, we’re always looking for exceptionally talented people to join our team in a variety of functions and capabilities.