How we Work
How we Work

We work to unlock the founders' true potential across capital, operations, brand and talent.

Squaring the circle

As entrepreneurs we have taken businesses from start to finish. The journey starts with the fun idea stage, but soon becomes challenging and daunting as push comes to shove through the messy middle, and beyond.

We know where to tread carefully as we have made our fair share of mistakes, and often found ourselves stuck. We know what it takes to build great businesses and brands. Whether at the beginning, middle or end of the journey, the building blocks needed to unlock the true potential are always the same, but with varying teams and applications across - operations, branding, capital and talent.

Whether we are building from scratch, or accelerating at a later stage, our teams know how to take concepts and plans from zero to one hundred in an expedited timeline.

Founder Alignment

We believe delivering winning solutions requires creativity in how engagements are structured. As a result, we take a flexible approach to structuring our partnerships and evaluating all potential models for joint value creation that ensure alignment in and delivery of successful outcomes. We win if you win.

02.01The Turbine
Creating a fine-tuned engine
Financial planning and forecasting
Supply chain optimization
Product formulation
Unit economics and KPI enhancement
P&L and balance sheet restructuring
Logistics and fulfillment
Human capital management
Strategic advisory
02.02The Studio
Enabling the art with the science
Consumer research and data analytics
Audience segmentation
Brand development and positioning
Brand identity and messaging
Packaging design
Brand book and guidelines
Digital platform design and development
Performance marketing
Marketing campaigns
Branded content across media mix
02.03The Bank
Optimizing for the best source of capital
Direct investment
Investor deck preparation and review
Investment diligence and negotiation
Capital needs and structure analysis
Strategic M&A review and execution
Capital partner introductions
Exit scenario evaluation and execution
02.04The Network
Engaging those in demand
Introductions to brand and strategics
Influencer and celebrity collaborations
Comms and PR management
C-level talent recruitment
Strategic partnership execution
Advisory and board members

A decentralized workforce

We believe the notion of one-size fits all, or a single, best-in-class partner for all your needs, is an antiquated one as the world evolves rapidly. As a result, we offer a new partnership model for a new reality - managing complexity through teams of teams.

Join our Squared Circles community.