The fashion system is broken.
The fashion industry is a $3TN industry and one of the most polluting in the world. It's take-make-dispose linear model is exhausting our planet’s resources. Of the 100BN clothing items produced each year, about half of it ends up on a landfill.
And yet, the demand for textile is growing about four times faster than the earth's population growth and about two times faster than food growth and production projected over 2010 to 2030. While Fast-fashion brought accessibility to many, it has created a culture of bad habits, with most discarding products after just a few wears. Stunningly, only 1% of textile is recycled each year which is the equivalent of about $100BN worth of materials lost every year.
A material fashion revolution.
There's an enormous opportunity to disrupt the fashion industry through unlocking the power of materials science and bioengineering. To create superior materials reinvent manufacturing. To decouple growth from the use of scarce resources through disruptive sourcing technologies which support a circular economy. To listen to new generations' behaviors and demands who see sustainability consciousness and transparency as the new normal and view their own health and wellness, as well as that of our planet, as the new wealth.
Introducing Pangaia, a direct-to-consumer materials science company, bringing breakthrough textile innovations and patents into the world through everyday lifestyle products.
Leading, breakthrough technologies.
Pangaia partners with the world’s leading research institutions, laboratories and scientists to bring to life the latest problem-solving innovations in materials science through their products. They pioneer their own breakthrough technologies like Flowerdown™, use bio-based fibers like seaweed yarn, as well as materials made from recycled plastic and garment waste. They help scale these technologies through bigger Fashion incumbents in Pangaia’s network, making these technologies more affordable.Pangaia’s collections focus on fashion essentials such as tees, hoodies and sweatpants as these are the largest contributors to the industry’s environmental challenges, with billions of these clothes being discarded every year.
Key Market Insights
Why Squared Circles is invested in the future success of Pangaia.
We believe PANGAIA, with its B2C and B2B strategy, has the ability to become the world’s leading materials science and innovation company. They’ve started a movement to save our environment, resonating with an ever-growing group of 'new luxury' consumers who are in pursuit of truly sustainable companies and are hyper conscious about how they shop.