Our proprietary SIGN - or Squared Circles Identity Graph for New Luxury - tool is a unique collaboration between leading data strategists and thinkers and Squared Circles and is defined by deep data linkages between all identifiers that are associated with the individual customers across our portfolio of companies.

It builds rich demo and psychographics of our audiences whom we define as New Luxury Consumers and it allows our portfolio companies and talent to identify white space opportunities for new business innovations which help shape a better future.