The Experts In Residence Program

Squared Circles is an official (external) Expert in Residence partner to Nike Valiant Labs and we partner to identify consumer white space and to develop a range of innovative business concepts.

Nike Valiant Labs builds off the entrepreneurial legacy of Nike founder, Phil Knight, and the 1964 Plymouth Valiant he used as his first makeshift Nike store. As Nike’s new business incubator, they’re rooted in a similar approach, moving with speed and purpose, taking calculated risks and failing fast – all with one goal in mind: serving consumers in new and unimagined ways.