Commercializing breakthrough innovations consumers want

Erectile dysfunction and hair loss have become mainstream foci for the Conscious Maximalist, but countless other health and wellness concerns from hair restoration to reproductive health continue to be considered taboo for discussion openly and among peers. Male Conscious Maximalists actively seek out new products and services with authentic brand experiences and community engagement that de-stigmatize core health and wellness concerns.

Conscious Maximalists are food curious and have a heightened awareness of ingredients and their impact on our bodies and the environment. They are constantly on a quest for disruptive products that can upend their everyday pantry staples but that are also delicious and better for the planet and body. Seed oils are a particular focus for the Conscious Maximalist. While they are a mainstay in everyday cooking, their inflammatory character and devastating impact on the environment through deforestation, make it a category for which the Conscious Maximalist demands new innovations.

With an ever increasingly demanding work life, comes a quest for our Conscious Maximalists to optimize their output, in creativity and productivity. This has given way to an ever growing energy beverage category. Yet with the rise of the category has come the increase in caffeine inclusion, often above levels of what is considered healthy and leaving you with jitters and crashes. There’s a clear opportunity to develop a product which provides ‘calm energy’, a beverage which provides sustained energy and optimizes cognitive output and focus, without the jitters.

Post pandemic, there is an outsized emphasis by the Conscious Maximalist on solutions that can effectively disinfect our home and skin. However, most products that are clean (e.g. not toxic or harmful) are not effective disinfectants and those that are efficacious are usually quite toxic and harmful. Conscious Maximalists are in pursuit of cost-efficient alternatives to traditional cleaning solutions that are both efficacious (99.9% disinfecting) and clean/non-toxic.

While skin care products have traditionally focused on cosmetic appearance and looks, the new gold standard in beauty for the Conscious Maximalist is protecting and strengthening the bodies’ biggest organ: skin. There is a strong demand for solutions that are both natural but high performing, and don’t compromise on any of the other important attributes for skin care products - look, feel, form and application.

Conscious Maximalist parents want their kids to be high performers, smart, educated and healthy but are often too busy to put in the hard work to get their children all the nutritional foods they need, especially something as specific as Omega 3 fats which historically has derived from fish based foods and diets; a notoriously difficult diet to sell to young children, but instrumental in brain development.

Conscious Maximalists recognize the alarming fact that indoor air pollution can be 2-5x worse than what we breathe outside, yet most home air purifying solutions are poorly designed and largely ineffective. This pervasive issue is often rooted in the petrochemical origins of our furniture, inadequate ventilation during cooking, and the release of volatile organic compounds (VOCs) from the paints coating our living spaces. Moreover, there have been countless studies that have underscored the profound impact of improved indoor air quality, showing a remarkable boost in cognitive scores across multiple functional domains, including crisis response, strategic thinking, and sustained focus. As such, the Conscious Maximalist is on the hunt for well-designed, highly effective, environmentally safe, air purifying products and systems for their home and indoor spaces.