Tarform – sustainable design that focuses on zero waste not just zero emission.

Tarform

Pangaia – a material science company.

Pangaia

MATE.BIKE - The Ultimate eBike.

Mate.Bike

Ghetto Gastro - Food is a weapon.

Ghetto Gastro

Reel Paper - Life Changing Paper.

Reel Paper

MUD\WTR - Your new morning ritual.

Mud\Wtr

Lemonaid - Treating you better.

Lemonaid Health

CR Parade

Health & Welness

emobility

MATE.BIKE

CR Parade - Mate.Bike releases limited edition bike in collaboration with Burberry's creative director Riccardo Tisci

Forbes

Material Science

Forbes - Pangaia launches new collection with Colorifix using biology based dyes

News

Health & Wellness

MUD\WTR

YouTube - "I had too much to dream last night” said no one ever.

Hypebeast - Pangaia launches first ever Nettle Denim

Fast Company - The lenses in these sunglasses are made from captured CO2

Hypebeast

Social Impact

Gastronomical

Hypebeast - Gastronomical Serves Wavy Waffle Mix with a Union Collaboration

Frame Magazine

Sustainability

FrameMag - Pangaia shines its eco ethos on a reusable pop-up at Selfridges

Financial Times

FT - Easy riders: the best electric sports gear

Kas Saidi for Squared Circles (Twitter @kasaidi)

SC Original

The ‘death of cities’ is the start of a revival.

Nowness - Pangaia, A Poetic Celebration in honor of Black History Month

Reuters - 23andMe to buy telehealth firm Lemonaid for $400MM

Squared Circles Studio

Tarform - The Mojave Spirit

New York Times

New York Times - "Motorcycle of Tomorrow' Is Heavy on Flair and Light on the Environment"

How We Think Part 2

"…of new startups fail within 18 months because they spend all their time on the innovation of their product/solution without really understanding their customers early on in discovering the successful business model." - FORBES

CACs have risen ~60% in the last five years with increasing competition, platform changes, and privacy laws.

<p>We believe the world's status-quo is unacceptable and so we build things ourselves and support founders who have a real shot at changing it.</p>

LinkedIn

Instagram

A venture studio shaping a better future.

Squared Circles

Most innovation fails because of product first, not customer first, thinking.

Yet, scaling brands and acquiring customers today has never been harder.

The pandemic has spurred a shift in consumer attitude greater than any other time in history, leading to a rise in the Conscious Maximalist^TM- and we know how to access this audience better than anyone else.

Squared Circles is a venture studio that builds businesses for the Conscious Maximalist^™ around three key pillars to ensure a lock-and-key approach to product market fit.

Most innovation fails because of product first, not customer first, thinking.

Yet, scaling brands and acquiring customers today has never been harder.

The pandemic has spurred a shift in consumer attitude greater than any other time in history, leading to a rise in the Conscious MaximalistTM - and we know how to access this audience better than anyone else.

Squared Circles is a venture studio that builds businesses for the Conscious Maximalist™ around three key pillars to ensure a lock-and-key approach to product market fit.

The pandemic has spurred a shift in consumer attitude greater than any other time in history, leading to a rise in the Conscious Maximalist^TM- and we know how to access this audience better than anyone else.

Squared Circles is a venture studio that builds businesses for the Conscious Maximalist^™ around three key pillars to ensure a lock-and-key approach to product market fit.