Paul Loving is a transactional attorney and senior counsel at Holland & Knight. Paul Loving's practice focuses on business deals and advice to individuals and brands in the sports, entertainment and consumer products sectors. Mr. Loving has 25 years of extensive experience working as outside and in-house counsel for startups as well as Fortune 500 companies.

Paul Loving’s clients rely on his negotiation skills, and he led the negotiating team for adidas' historic long-term partnership with Kanye West. In addition, Mr. Loving has represented brands in deals with some of the biggest musicians, entertainers and influencers in the business, including Kendall Jenner, Kylie Jenner, Karlie Kloss, Soo Joo Park, Sophia Ritchie, Ming Xi, Pharrell Williams, Donald Glover, Justin Bieber, Snoop Dogg, Selena Gomez, Katy Perry, Ciara, Rita Ora, Nicki Minaj, SZA, Dua Lipa and many others.