He has spent his career looking at the inner workings of organizations and in enabling and optimizing the three primary catalysts of growth and scale in any environment: people, processes and platforms.

Osman was formerly Co-Founder (along with Alexander Gilkes) and CEO of Paddle8 and since exiting has advised over 50+ companies in the consumer space on strategic and transformational matters, including launching four direct-to-consumer businesses in the last 18 months, Osman is also an entrepreneur-in-residence at Nike, supporting their innovation team on the launch of businesses that serve their customers in new and unimagined ways.

Osman started his career in professional services across Perella Weinberg and Towers Perrin. Osman was named one of Fast Company's Most Creative Entrepreneurs in 2017, the 100 Most Powerful People in the Art World (Art + Auction) in 2015 and 2016, and a New York Venture Fellow.