05.09
Lemonaid Health partners with Squared Circles for brand overhaul.
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05.09
Lemonaid Health partners with Squared Circles for brand overhaul.
Squared Circles Studio
Health & Wellness
Lemonaid Health partners with Squared Circles for brand overhaul.
Squared Circles Studio
Health & Wellness
Posted: October 26th. 2020
Words:
Lukas Derksen

This article first appeared on Crunchbase.com on 31st July, 2020 and has been altered for the purpose of this Squared Circles Journal post. Original Crunchbase post written by Christine Hall and illustration by Li-Anne Dias.

Lemonaid Health partners with Squared Circles for brand overhaul.

On the back of an oversubscribed $33M Series B round of funding to further develop its on-demand platform for accessing health care online, Lemonaid Health has decided to partner with Squared Circles for an entire brand overhaul to meet its vast ambitions.

Olive Tree Ventures led the round, with participation from Artis Ventures, Correlation Ventures, Hikma Ventures and Sierra Ventures. The new round brings total financing to $55 million, including an $11 million Series A round raised in 2017 according to Crunchbase data.

A different kind of health care.

One of Lemonaid Health's key differentiators in the competitive landscape is it's ability to operate its own online pharmacy and offering lab testing through a partnership with Quest Diagnostics, who are early investors. It also allows patients for at-home urine testing with kits through a unique partnership with Scanwell Health.

Lemonaid Health is expanding its team of medical professionals rapidly and increasing the number of services being offered to patients, including treatment for asthma, hypertension, Type 2 diabetes and a broader range of mental health services.

With this rapid expansion comes the need to align the brand's positioning and identity to Lemonaid Health's big ambition:

After securing its Series A, the company was offering services in 10 states. Today, its reach is nationwide, Johnson said. Telemedicine regulations differ from state-to-state, so some allow video calls and/or telephone calls, while others only allow telephone calls and/or secure messaging, he said.

We are now focused on expanding services. We have helped 1 million patients so far, and we want to help 10 million in the next few years.
Paul Johnson, C.E.O. and founder Lemonaid Health

What investors are saying

Alejandro Weinstein, general partner at Olive Tree Ventures, said in a written statement that Lemonaid Health is taking some of the burden off of health systems, especially those primarily managing COVID-19, by offering an alternative to in-person care.

By connecting directly with patients in need and seamlessly providing consultative services and treatments, Paul and his team are taking a cutting-edge approach to addressing the backlog of need in today’s health care environment,” Weinstein said. “We are excited to partner with Lemonaid Health to realize the full potential of technology in re-envisioning the future of health care.
Alejandro Weinstein, general partner at Olive Tree Ventures

Next steps for Lemonaid Health

Meanwhile, the company has 100 employees on the team, which includes doctors, nurses, pharmacists, pharmacy techs, patient support and operations. Johnson plans to grow to more than 250 people by 2022.

We are focused on providing the best level of service to patients and will be expanding our care offerings to chronic conditions,” he said. “We will also build out our team and platform with additional services to meet demand.
Paul Johnson, C.E.O. and founder Lemonaid Health